Casio Edifce Watches

Casio announced today the release of a new EDIFICE metal watch. Designed to resemble the gauge of a sports car, the new EFR-501 chronograph features multiple hands, including hands specifically for the alarm and several hands for the stopwatch functions, thereby enhancing the readability of the watch.

Capturing the essence of speed and intelligence, EDIFICE metal watches evoke a sense of velocity and motor sports energy with the movement of the hands, their rich stopwatch functions and their distinctive face designs.

In addition to a 1/20-second stopwatch, the new EFR-501 also has a dedicated hand in the center of the dial for setting alarm times.

The alarm is switched on and off using a small indicator at the 7 o’clock position, while the alarm time is shown by a black hand with a red tip, for enhanced readability. The large hour and minute hands exude presence, and the date indicator at the 3 o’clock position also displays dates for the previous and next days for greater clarity.

The stopwatch function offers precise time measurement. The small indicator at the 6 o’clock position indicates each 1/20 of a second, while the central second hand measures full seconds. The indicator at the 12 o’clock position measures the minutes over one hour, while the indicator at the 9 o’clock position measures the hours up to five hours. The masculine look of the dial, which employs carbon fiber like often used in motor sports, is accentuated by the metal parts of the indicators and the array of hands, which combine to evoke the feel of automotive gauges. The large and sturdy stainless-steel case features a screw-lock crown engraved with the EDIFICE logo.

Casio has renewed its contract with the Red Bull Racing Formula One team, last year’s F1^™ world champion, to continue serving as a Red Bull Racing Team Partner for the 2011 season. Casio EDIFICE has been designated as the official team watch for the third consecutive year, and the Casio logo will appear on racing suits worn by current world champion Sebastian Vettel and Mark Webber, as well as on the mechanics’ uniforms. The logo will also appear on the nose sections of the team’s new RB7 race cars.
Through these marketing activities, Casio plans to further enhance the Casio EDIFICE brand image and increase sales. For our complete Edifice range – click here

Red Bull Racing has been competing in Formula One Championship races since 2005. Last season the team captured a double title with the Formula One Constructors’ Championship, and the Formula One Drivers’ Championship. In just six years, the team has steadily worked its way to the top of the rankings.

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and motor sports energy with the movement of the hands and distinctive watchface. With the electronics technology that Casio has developed over many years, the company has created a lineup featuring innovative chronographs that measure time in many ways using multiple moving hands and disk-shaped indicators. The EQS-1100DB, to be released this year, comes with high expectations as a solar-powered chronograph that features a 1/1000-second stopwatch while still being an analog watch with a multi-dimensional feeling and distinctive face design.

Red Bull Racing not only has a youthful image and energy, but also strives to achieve the fastest speed for its race cars through outstanding technology development capabilities. It also pursues the strategy of obtaining victory by leveraging the collective wisdom of the team. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an official partner of Red Bull Racing since 2009. The company is honored to be able to support the drivers Sebastian Vettel, who is the current world champion, and Mark Webber, and the rest of the Red Bull Racing team, for the third consecutive year.

EDIFICE has been designated as the official team watch for the 2011 season, and the Casio logo will appear on racing suits worn by Vettel and Webber, as well as on the mechanics’ uniforms. The logo will also appear on the nose sections of the team’s new RB7 race cars. This will help demonstrate Casio’s support for all 20 scheduled races on the calendar. In addition to using team images in EDIFICE advertising, Casio plans to work with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image and help to grow sales.

Red Bull Racing’s Team Principal, Christian Horner, had this to say about the recent contract renewal: “We are delighted to continue the partnership between Red Bull Racing and Casio, and to build an even stronger cooperative relationship than last year. We pursue a high level of technology development, innovative ideas, and speed in everything we do. I’m confident that collaborating with a brand that embodies these concepts will bring benefits to both Casio and the Red Bull Racing team.”  Vistit www.thecasioshop.co.za today to see our complete Edifice range.

Red Bull Racing is a dynamic, young Formula One team that has been competing since 2005. The team challenged for the Formula One Championship in 2009, when it gained six grand prix victories. Having won five out of ten races so far this season, Red Bull Racing is currently fighting for the top spot in the 2010 Constructors’ Championship.

Casio became an official Red Bull Racing Team Partner in 2009 and was delighted to continue with the partnership this season. Casio provides support for the team, led by drivers Sebastian Vettel and Mark Webber. (Sebasitan Vettel Casio Watch)

With the new models, Casio offers EDIFICE watches with needle and disk indicator stopwatch timing, designed to reflect the dynamic image of motorsports. The watches feature the Red Bull Racing logo on the watchface and are engraved with the words “CASIO is a Team Partner of Red Bull Racing” on the back of the watch casing. Both model packages include a visual plate showing the Red Bull RB6 machine.

Features of the EF-550RBSP Formula 1 Watch

• Features a 1/20 second retrograde stopwatch at the 6 o’clock position
• Disk indicator turns red or blue—the Red Bull team colors—at day or night, depending on the time
• Metal casing features a sporty shape and the wristband is made of solid stainless steel
• Visual plate showing the Red Bull RB6 machine is included in the package

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