The heavily attended professional surfing competition draws over 500,000 spectators annually. The event doesn’t stop at the shoreline, it will also host eye-opening tricks from the most talented skaters and BMX riders from across the globe.

“By being a part of the U.S. Open, we are able to bring more awareness to the Casio G-Shock brand while supporting the ever-evolving surf community,” said Shigenori Itoh, CEO of Casio America. “We are pleased to be a part of one of the biggest surf competitions in the world.”

The Casio G-Shock booth will be thriving with activity from giveaways and contests to multiple autograph signing sessions with Casio G-Shock pro athletes, surfer’s Gabe Kling, Joel Centeio, Erica Hosseini, BMX rider Nigel Sylvester Sylvester and skateboarder Stevie Williams. G-Shock will also unveil the latest styles and new collaborative product including the Black & Gold series, the fifth installment of the In4mation watch, signature Nigel Sylvester watch and the GLOBE collaborative kit consisting of a dual branded watch, skateboard and sneakers.

In addition to the daily booth excitement, on August 3rd, G-Shock, in collaboration with GLOBE, will premier the film, Year Zero, a modern take on high performance surfing set in a post-apocalyptic world. It tells a story of a band of renegade surfers, including Dion Agius, Yadin Nicol, Nate Tyler, Taj Burrow, CJ Hobgood and Damien Hobgood on a road trip through the apocalypse in search of waves, women, and good times.

In order to see our latest Casio surfers watches - click here

The watch supports communication with Bluetooth^® Low Energy smart phones that will hit the market in 2011, to enable automatic synchronization with smart phone time. Smart phones automatically acquire the local time when moving between countries and regions in different time zones, which means that the synchronized watch will adjust to the time in its present location automatically.

In addition, integration of Bluetooth^® Low Energy support opens the doors to completely new ways of using watches as new applications are developed for smart phones; for instance, communication between watches through smart phones. The expectation is that these new watches will be able to connect to networks of various kinds of devices that support the Bluetooth^® Low Energy standard.

Casio has designed the watch to offer a battery life of approximately two years*2 from a single button-cell battery. Together with Bluetooth^® Low Energy Wireless Technology, this ensures an eminently practical watch without the bother of recharging, just like what is expected of a wristwatch. To see our complete Casio G-Shock watch range – click here

New G-Shock Mudman

Casio announced the release of a new shock-resistant model in its G-SHOCK MUDMAN line of dust-resistant, mud-resistant watches. Equipped with magnetic and temperature sensors, the new G-9300 displays both compass bearing and temperature.

Since the release of the original G-SHOCK watch in 1983, the brand has continued to evolve, with advanced functions, construction and design all based on outstanding shock resistance. As part of its “Master of G” series of watches designed for use in harsh environments, Casio has developed the high-pressure water-resistant G-Shock FROGMAN, the mud-resistant G-Shock MUDMAN, the rust-resistant G-Shock GULFMAN, and the high-altitude-ready G-Shock RISEMAN. These watches have been well received for further increasing the toughness of the G-SHOCK brand.

The new G-9300 is a solar-powered, shock-resistant G-SHOCK MUDMAN. It boasts resin-covered buttons and construction that helps to keep dust and mud out of the watch, developed for use in harsh environment like deserts and jungles. The watch is intended, in particular, to provide the reliability and functionality needed for several-day rally racing through a desert region.

With one press of the large button at the 3 o’clock position, the user can get a compass bearing, no matter what functional mode the watch may be in. In an environment like the desert where there are few landmarks, the G-9300 allows the user to immediately confirm orientation. In addition, a circular LCD indicator at the 10 o’clock position provides a graphic compass.

When bivouacking between rally stages, the G-9300 can show the dramatic temperature changes between day and night that occur in the extreme environmental conditions of the desert. There is also an indicator at the 9 o’clock position that displays a graphic of the moon phases. This makes it possible to determine how bright the moon will be for activities come nightfall. Casio’s Tough Solar power system for charging by daylight further adds to the reliability of this watch as a high-performance instrument.

Naturally, the G-9300 also provides a 1/100-second stopwatch that runs up to 1000 hours, an indispensable function for rally racing. Even while measuring elapsed time over long periods, this highly practical watch can still determine compass bearing and measure temperature.

With the new G-9300, Casio has combined its proprietary design technologies for toughness with its unique electronic technologies for sensor operation and digital display. The result is a tough watch that offers clearly superior performance and a high level of reliability even under the most challenging conditions. For our complete G-Shock watch range – Click here

Casio developed the G-SHOCK brand of watches in 1983 to realize the new concept of a tough watch that would not break even if dropped. Since that time, the brand has continued to evolve, with advanced functions, construction and design all based on shock resistance. Casio has led the way in introducing electro luminescence (EL) and light emitting diode (LED) technologies for the luminous elements in watches, improving the visibility of the display in dark locations.

The new GD-100 lineup uses a high brightness white LED as a backlight for the digital display, a feature which expresses the toughness that G-SHOCK represents, in the form of bright light.

In addition to EL lighting elements, LED lighting elements are commonly used as backlights for digital watches, but it has been difficult, on the low power available to a watch, to achieve high brightness with LEDs. They also face limitations when it comes to the color of the luminescence.

Casio’s newly developed luminescence circuit drives a high brightness white LED without using any more power than previous backlights. It provides approximately 6 times^* the brightness of a conventional LED, and achieves outstanding visibility, even in a bright location. Moreover, the watches are highly practical, with a long battery life of approximately seven years.

*	When comparing conventional LED brightness with the new high-brightness LED using the lighting power of the GD-100 watch.

The GD-100 lineup boasts a comprehensive range of functions including a world time function showing the time in 48 cities around the world, five alarms, a stopwatch, and a countdown timer. There is also a flash alert function that blinks the backlight with the sound of the alarm or the time-up sound of the timer, and an auto-light function which automatically illuminates the display when the user tilts the watch toward the eyes to check the time.

The body of the watch has a round shape with large, easy-to-use buttons. The face design features five round LCD windows of different sizes all arranged in a row, which give the face a three-dimensional appearance when the high brightness LED lights up. The lineup includes a model with a sharp looking white LCD readout on a dark background, or inverted LCD.

Casio releases a new G-shock series aimed at today’s youth allowing a freedom and celebration of one’s individuality.

The design and functionality of Casio’s G-Shock watches, which have been constructed for unsurpassed shock resistance, have been updated in tune with the evolution of sports, music and other aspects of youth culture. The G-Shock watches featuring a street culture design have gained massive popularity with teenagers, who put a priority on individual expression. These new watches have become a must-have fashion accessory among them.

These G-shock models are based on the ever popular DW-6900, a watch often chosen by fashion brands as a collaboration model, the DW-6900CB line-up boasts a bold body colour scheme comprising a trendy glittering finish, expressive mirrored face that reflects the full spectrum of light, and an LCD screen finished in the same colour as the body and accent colours. This is combined with the DW-6900’s solid G-Shock construction to create a watch that captures the brash rhythm and individuality of street fashion. All G-Shock watch models are 200 meters water resistant.

Visit The Casio Shop’s online casio store to view these new exciting G-Shock watches

*1 Resistance to centrifugal gravitational force: The performance to withstand the outward force (centrifugal gravitational force) on an object created when it is rotated, a force which is proportional to the object’s mass.

In addition to unique shock and vibration resistance of Casio G-Shock, the new Gravity Defier watches feature resistance to centrifugal gravitational force, which thoroughly increases their practicality for aviators. These G-Shock models are resistant to centrifugal gravitational force to a level that greatly exceeds that required for flight data recorders and cockpit voice recorders (up to 15 Gs) using the steady-state acceleration test stipulated by the ISO 2669 Environmental Tests for Aircraft Equipment.

The watch face of the new models features a cockpit gauge design. In addition to the large face, a large index and bold numerals are used so that a pilot can read the watch in an instant even in a tight turn. By executing the 3-o’clock and 6-o’clock inset dials in two tiers, and the 9-o’clock inset dial in three, Casio increased watch face readability while giving the face design a textured look. The new watches also boast a urethane bezel on the top-most surface, in order to protect the gauges or the canopy inside the cockpit from damage caused by accidentally bumping the watch. The large buttons offer better operability, while button guards prevent operation errors or damage.

The new watches also feature Tough Movement*2, which is the key component in Casio’s radio-controlled watch technology, further enhancing reliability. The new models have the detailed specifications that pilots are looking for, including construction, design, and function.

*2 Tough Movement: A slim, high-performance, radio-controlled solar-powered movement that has four vital functions: Multi-Band 6 technology for receiving time-calibration signals transmitted over wide areas from six stations in the world (two in Japan, and one each in the US, the UK, Germany, and China); high-capacity solar power system operation; hybrid mount construction for added shock resistance; and an auto hand home position correction that returns hands to their proper position automatically if they slip out of place..

Last year, Casio’s G-Shock brand became an Official Team Supporter for the Red Bull Air Race World Championship, an international series of air races which brings world-class race pilots together in a global competition based on speed and skill. Casio will continue to support the Red Bull Air Race World Championship in 2010.

Click on link to view the G-Shock Aviator watch