The Casio Shop Blog

Casio Renews Red Bull Racing Contract

admin — Fri, 24 Feb 2012 08:54:19 +0000

Casio announced today that it has renewed its contract with Red Bull Racing to continue serving as a Red Bull Racing Team Partner for the 2012 and 2013 seasons. Last year once again, Red Bull Racing took the Formula One™ World Championship, the pinnacle of motor racing. While supporting the Red Bull Racing team even more fervently than it did last year, Casio will make the most of this relationship to strengthen the brand image of its EDIFICE watches for men, which evoke a sense of velocity and motor-sports energy.

Red Bull Racing has been competing in Formula One™ Championship races since 2005. In the last two seasons the team captured double titles, winning both the Formula One Constructors’ Championship and the Formula One Drivers’ Championship. Red Bull Racing has demonstrated first-class ability and results.

Under the concept of “Speed and Intelligence,” the EDIFICE line of analog metal watches evokes a sense of velocity and motor-sports energy with the movement of the hands and distinctive watchface. Using the electronics technology that Casio has developed over many years, the lineup features a full range of measurement functions and distinctive face designs. Casio EDIFICE watches, including the EQW-A1000DB released last year, are becoming popular with men that prefer a sporty look.

Red Bull Racing not only has a youthful image and energy, but also pursues an intelligent strategy while striving to leverage outstanding technology development capabilities to make its race cars the fastest in the world. Casio believes that these qualities are a perfect match for the EDIFICE brand concept, and has been an official partner of Red Bull Racing since 2009.

EDIFICE has been designated as the Official Watch Partner for the 2012 and 2013 seasons, and the Casio logo will continue to appear on racing suits worn by Vettel and Webber, as well as on the team wear. The logo will also stay on the nose sections of the team’s race cars. In addition to using team images in EDIFICE advertising, Casio plans to work again with Red Bull Racing to release special collaborative watch models. These global marketing activities are expected to further enhance the EDIFICE brand image.

Hiroshi Nakamura, Senior Managing Director and Senior General Manager of the Global Marketing Headquarters, Casio Computer Co. Ltd., had this to say about the recent contract renewal: “Over the last three years of our partnership with Red Bull Racing, our relationship has only grown stronger and closer. The team is hugely popular around the world after winning the championship for two consecutive years. As a result, our partnership with Red Bull Racing has been extremely effective in the global promotion of EDIFICE watches.”

Red Bull Racing’s Team Principal, Christian Horner, also commented on the contract renewal: “It’s encouraging that we’re able to keep building and extending our relationships with long-term Partners, such as Casio. Formula One is focused on speed and accuracy, which is captured and reflected in the Casio EDIFICE watches worn by the drivers and the team. We very much look forward to working with them throughout the new season and beyond.”

To see our complete Edifice watch range : click here

Casio Releases New Baby-G Watches Featuring Watchfaces with Rock-Inspired Star and Skull Illuminations

admin — Mon, 09 Jan 2012 13:46:07 +0000

The Casio Baby-G BGA-133 watches feature a Neon Illuminator that achieves original visual effects using a black light LED combined with special luminous ink. In the dark, the watchfaces glow with marks inspired by rock music, and the hands illuminate to create a one-of-a-kind visual effect.

The black Casio BGA-133-1B watch with gold watchface and red BGA-133-4B watch both feature a prominent star in the center of the watchface. The white BGA-133-7B watch features a watchface with cartoonish skulls that playfully illuminate to a cute shade of pink.

The BGA-133 watches feature large, sculpted numerals in different colors than the face, making them easier to read and accenting the watch design.

To view our complete casio Baby-G watch range – visit our Casio Online Store

Casio Releases Baby-G Watches Designed by Ke$ha

admin — Mon, 24 Oct 2011 08:10:20 +0000

Casio announced the release of new Baby-G watches featuring Ke$ha. Bringing her signature brand of style to fashionistas everywhere, global superstar and platinum selling singer/songwriter Ke$ha joins the Baby-G brand in announcing the launch of two Ke$ha-designed watches. Known for her fashion bravado, trendsetting accessories and overall style, when Ke$ha sang the most-played song of 2010 “TiK ToK,” the Baby-G brand listened. As ambassador for the popular watch line, the singer used her iconic imagery and one-of-a-kind style to develop this fall’s most exciting wrist wear.

Watches created in the collaboration between Ke$ha and Baby-G demonstrate the head-turning style that make both Ke$ha and Baby-G unique to their loyal fans. Ke$ha tackles two of her most signature themes in the design of her timepieces—animal print and All-American. Both watches are also adorned with Ke$ha’s signature “K$” logo.

The BGA-200KS conjures up Ke$ha’s wild side, as well as what is arguably the most identifiable theme in Ke$ha’s music, imagery and style, by using an animal print. She designed this watch with a leopard print pattern on the watch’s face and also its black resin strap.

For the second design’s look, Ke$ha created the patriotic BG-5600KS model, which features the colors and shapes of the American flag with red, white and blue in stars and stripes.

“Designing these two watches was very cool,” said Ke$ha. “I made them to be a reflection of my personality, music and style, and I hope people everywhere will have as much fun wearing them as I had designing them!”

The attention-grabbing watches also have the functionality that sets the Baby-G brand apart. Both models are shock resistant and 100 meters water resistant and equipped with an LED light with afterglow, world time from 48 cities and 29 time zones, and 1/100-second stopwatch. The BGA-200KS has a combination digital-analog face, and the BG-5600KS is all digital.

Ke$ha’s energy, spirit and style make her a perfect partner for Casio’s dynamic Baby-G brand, and theses fashionable watches are a result of this fantastic collaboration. To see the entire Casio Baby-G collection – Click here

Casio Introduces New PROTREK Watch with 200 Meters Water Resistance

admin — Thu, 22 Sep 2011 09:50:27 +0000

Casio continues to improve its PROTREK series of outdoor watches featuring sensor technology by incorporating advice from expert mountain climbers and trail runners. The PRG-130 released in 2008 gained popularity as the first triple-sensor watch with 200-meter water-resistance. The three sensors enable display of compass bearings, atmospheric pressure/altitude and temperature.

Along with the popular tide graph and 200-meter water resistance, the new triple-sensor PRG-250 and 250T boast a dual-layer LCD that can display different types of data simultaneously.

Atmospheric pressure is not only shown numerically and in a trend graph, but also via a new barometric trend information function. When there is a characteristic change in atmospheric pressure data when altitude has not changed, a corresponding arrow icon appears to indicate the change: sudden rise / fall in atmospheric pressure, or high / low pressure passing. These icons make it easier to forecast weather changes.

The new Casio watches offer a rotating bezel for recording of basic compass bearings, and a large measurement button that can be easily operated even when wearing gloves. They deliver a high level of operability and practicality, including a special texture near the light button to make it easy to find in the dark. These outdoor watches can be used in a wide range of activities from mountain climbing, stream climbing, and rafting, to sea kayaking and fishing, where tide information is useful.

Equipped with Tough Solar technology, the new watches operate on solar power. The PRG-250 features a softer resin watchband for comfort, while the PRG-250T boasts a lightweight titanium watchband for a high-quality look. Click to visit our Casio online store

For the Fifth Year, G-Shock Sponsors the US Open Of Surfing

admin — Tue, 16 Aug 2011 07:40:26 +0000

Casio G-Shock announces their fifth consecutive year of sponsorship for the U.S. Open of Surfing that will take place from July 30th to August 7th, 2011. As the exclusive sponsor of the timepiece category, Casio is proud to be involved with the world’s largest youth culture and action sport festival.

The heavily attended professional surfing competition draws over 500,000 spectators annually. The event doesn’t stop at the shoreline, it will also host eye-opening tricks from the most talented skaters and BMX riders from across the globe.

“By being a part of the U.S. Open, we are able to bring more awareness to the Casio G-Shock brand while supporting the ever-evolving surf community,” said Shigenori Itoh, CEO of Casio America. “We are pleased to be a part of one of the biggest surf competitions in the world.”

The Casio G-Shock booth will be thriving with activity from giveaways and contests to multiple autograph signing sessions with Casio G-Shock pro athletes, surfer’s Gabe Kling, Joel Centeio, Erica Hosseini, BMX rider Nigel Sylvester Sylvester and skateboarder Stevie Williams. G-Shock will also unveil the latest styles and new collaborative product including the Black & Gold series, the fifth installment of the In4mation watch, signature Nigel Sylvester watch and the GLOBE collaborative kit consisting of a dual branded watch, skateboard and sneakers.

In addition to the daily booth excitement, on August 3rd, G-Shock, in collaboration with GLOBE, will premier the film, Year Zero, a modern take on high performance surfing set in a post-apocalyptic world. It tells a story of a band of renegade surfers, including Dion Agius, Yadin Nicol, Nate Tyler, Taj Burrow, CJ Hobgood and Damien Hobgood on a road trip through the apocalypse in search of waves, women, and good times.

In order to see our latest Casio surfers watches - click here

Casio G-Shock Watch With Bluetooth

admin — Wed, 13 Jul 2011 08:00:22 +0000

Casio’s new G-SHOCK watch is the first in a line of new watches that will use Bluetooth^® Low Energy Wireless Technology, with a function that can adjust time automatically all over the world. Casio is positioning these watches as next-generation wristwatches.

The watch supports communication with Bluetooth^® Low Energy smart phones that will hit the market in 2011, to enable automatic synchronization with smart phone time. Smart phones automatically acquire the local time when moving between countries and regions in different time zones, which means that the synchronized watch will adjust to the time in its present location automatically.

In addition, integration of Bluetooth^® Low Energy support opens the doors to completely new ways of using watches as new applications are developed for smart phones; for instance, communication between watches through smart phones. The expectation is that these new watches will be able to connect to networks of various kinds of devices that support the Bluetooth^® Low Energy standard.

Casio has designed the watch to offer a battery life of approximately two years*2 from a single button-cell battery. Together with Bluetooth^® Low Energy Wireless Technology, this ensures an eminently practical watch without the bother of recharging, just like what is expected of a wristwatch. To see our complete Casio G-Shock watch range – click here

New Casio PRG-510 Protrek Models

admin — Thu, 07 Jul 2011 07:28:44 +0000

Hi All,

The Casio Shop is very excited to annouce that we have just received our new shipment of Protrek 510 models! These new models are extremely sexy and are sure to be a favourite amount our Casio faithful. The 2 new models which we have just received is the PRG-510-1V (resin strap) and the PRG-510T-7V (titanium strap).

From PRO TREK, the watch that is trusted by outdoor adventurers everywhere, comes a collection of new easy-to-read analog-digital combination models. Big, Neo Bright coated analog hands indicate time, direction, altitude differential, and barometric pressure changes. The simple design of the face makes measurement data easy to read, and a Tough Solar power system helps to ensure uninterrupted operation. This lineup is available with a choice of sure-fit soft urethane band or lightweight titanium band.

For our complete Casio Protrek watch collection.

Casio Keyboard Delivers the Songwriter’s Keyboard at a “Wicked Price”

admin — Wed, 22 Jun 2011 08:27:56 +0000

Casio’s WK-7500 delivers an unprecedented level of power and music making capabilities, in a sleek lightweight package. The workstation/keyboard has the ability to record audio files that can be saved and shared via an SDHC storage card. With Casio, musicians can now incorporate external instruments into their compositions through the audio line inputs. Simply plug in a microphone, guitar, bass or other instrument and play along with MIDI instrument tracks stored on the keyboard.

In addition, the WK-7500 provides an organ simulation in which the sound is contoured by physical drawbars, offering sound ranges that previously were only available in higher priced organs. All the organ sound controls, drum patterns and built-in sounds (800) can be recorded on the built-in 16-track sequencer and saved along with a lead vocal or guitar part.

Says Mike Martin, “For the first time ever, you get a professional level of sounds and sequencing in a portable keyboard.” Keyboard magazine praised the WK-7500 as “the heart of a home studio for songwriters and composers of modest means. Right now, that’s a lot of us!” For our complete Casio Keyboard range visit the Casio Shop online store

Additional Product Features:

76 piano-style keys
800 built in tones and 250 rhythms in a variety of musical styles
A five song, 16 track, 30,000 note sequencer with event editing, quantizing, punch in/out and more
Nine physical sliders for organ drawbar mode or mixer operation
A 32 mixer for adjustment of volume, pan, reverb, chorus and other parameters
96 Registration memories for live performance
Large backlit graphic LCD screen

Casio Protrek Watch Line With New Cutting-Edge Timepiece

admin — Wed, 22 Jun 2011 07:44:11 +0000

Casio is proud to announce its newest ProTrek timepiece, the PRW2500. Ideal for various outdoor settings, the PRW2500 featuring reliable one-touch triple sensor technology made popular by Casio’s Pathfinder line. Ideal for various outdoor settings, the PRW2500 is a durable high-performing timepiece which delivers enhanced functionality for adventurers, including 200 meter water resistance.
ProTrek PRW2500

The PRW2500 is the newest addition to Casio’s ProTrek line of triple-sensor timepieces that feature altimeter/barometer, thermometer and digital compass. Whether hiking a trail, conquering a mountain or kayaking rough waters, this timepiece is the ideal instrument for outdoor enthusiasts.

“We are excited to expand our ProTrek line with the introduction of the PRW2500. The ability to reach 200 meters of water resistance is a significant feature for adventurers. The duplex layered LCD is a great enhancement to the functionality of this timepiece,” said Shigenori Itoh, CEO of Casio America. “Outdoor enthusiasts will be gearing up for the summer season and the PRW2500 is the perfect companion.”

The PRW2500 large duplex layered LCD displays the compass, tide graph and other features with outstanding readability. The ProTrek series has always been designed with adventurers in mind, this is why Casio strategically placed indentations on the top of the multi-faceted bezel, delivering effortless and trouble-free rotation. The buttons for controlling the functions are positioned at a 45 degree angle for easy operability. Delivering valuable and functional tide and moon data, the moon phase and tide level graphics are displayed on the upper level, while the date, time, and moon age can be found on the lower level of the timepiece. Visit the Casio Shop for our extensive Casio Protrek watch range.

Casio to Release High-Brightness Mercury-Free Projectors That Deliver 3,500 ANSI Lumens

admin — Mon, 16 May 2011 12:13:07 +0000

Casio announced that it plans to release two new Casio data projectors—the XJ-H1650 and XJ-H1600. Equipped with Casio’s original Laser & LED Hybrid Light Source, which combines lasers, phosphors, and LEDs, these projectors deliver high-brightness projection of 3,500 ANSI lumens.

Casio released the first projector to use its original Laser & LED Hybrid Light Source in the second quarter of 2010. The Casio projector achieved high brightness of 2,500 ANSI lumens without using a lamp containing mercury, a substance which has a negative effect on the environment. In the fourth quarter of 2010, Casio took the next step by using the new light source in a new 3,000 ANSI lumens model. That model has since gone on to earn a strong reputation as a next-generation projector.

The new XJ-H1650 and XJ-H1600 models coming in June boast the same excellent features of the Laser & LED Hybrid Light Source — including the light source life of about 20,000 hours and quick powering on and off — while improving the brightness to an astonishing 3,500 ANSI lumens. These high-grade models also feature various innovative functions such as Intelligent Brightness Control, which automatically adjusts the brightness to suit the environmental lighting conditions, and the ability to project 3D images, as well as a fully connectable interface.

- High-brightness projection of 3,500 lumens is achieved with Casio’s original Laser & LED Hybrid Light Source

- Additional merits of the Laser & LED Hybrid Light Source are a light source life of about 20,000 hours as well as quick powering on and off

- Intelligent Brightness Control that automatically adjusts the brightness level to suit the environmental lighting conditions

- Presentations can be given in 3D using DLP 3D projection^*1

- Interface is equipped with three types of video and audio inputs as well as HDMI, RGB, and RS-232C terminals

- Smartphones^*2 and PCs can be connected wirelessly (XJ-H1650)

- Presentations can be given without a PC using the USB 2.0 Host function (XJ-H1650)

- Interactive Pointing function enables control of a PC by pointing at the screen^*3 (XJ-H1650)