G-SHOCK, the watch that has been setting the standard for timekeeping toughness since 1983, announces a new collection of analog-digital combination models based on the popular GA Series, but with new face and hand designs. These new models inherit the big-case designs from the classic GA-100. A motif that resembles a 90's stereo component device or portable music player is updated to a modern refined look while maintaining G-SHOCK level toughness.

From G-SHOCK, the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, comes a selection of new Breezy Rasta Color models. The surfing look of this model incorporates red, yellow, and green "rasta colors" that are symbolic of the reggae music genre. Base model is the DW-5600, which is a masterpiece of original G-SHOCK styling. This model feature rasta color accents and layered color moulded bands with different colors for the inside and outside surfaces.

G-SHOCK, the watch that has been setting the standard for timekeeping toughness since 1983, announces a new collection of analog-digital combination models based on the popular GA Series, but with new face and hand designs. These new models inherit the big-case designs from the classic GA-100. A motif that resembles a 90's stereo component device or portable music player is updated to a modern refined look while maintaining G-SHOCK level toughness.

From the MASTER OF G Series MUDMASTER, the watch that is designed and engineered to withstand rough land environments, come carbon resin models that incorporate a new type of structure. The case is made of high-rigidity carbon material to protect against damage and deformation due to impact and other rough treatment, while metal button pipes ensure a tighter seal against the external environment. A filter further protects against the invasion of mud, for the high level of dust and mud resistance required when in severe environments. In addition, the dual back cover consists of a stainless steel panel back and an outer cover made of shock resistant fine resin embedded with glass fibers.

The bezel is formed of three layers of fine resin with carbon fiber inserts. The top layer is transparent, resulting in a bezel that shows the embedded carbon material. Quad Sensor capabilities use compact sensors that make it possible to pack compass, altitude/barometer, and temperature measurements, along with an accelerometer that keeps track of your step count, into a compact configuration. This provides the outdoor adventurer with the means to keep track of the surrounding environment while on the go.

A special G-SHOCK app, which simplifies configuration of watch settings, also includes a new Mission Function. The app automatically records altitude data measured by the watch and route information acquired by a smartphone's GPS. Manually obtained altitude points can be plotted on your route.
Altitude measurement and the step count are used to perform consumed calorie calculations that take up and down grades into consideration, and to record the results in an activity log.

A watch button operation can be used to record your current location with the app. Then the second hand indicates the bearing to the recorded location, while the digital display shows the distance to the location. These new models also support Mode Switching Customization. You can use the app to enable or disable modes individually so only enabled modes appear. You can even specify the sequence to be used when displaying the modes.

From the MASTER OF G Series MUDMASTER, the watch that is designed and engineered to withstand rough land environments, come carbon resin models that incorporate a new type of structure. The case is made of high-rigidity carbon material to protect against damage and deformation due to impact and other rough treatment, while metal button pipes ensure a tighter seal against the external environment. A filter further protects against the invasion of mud, for the high level of dust and mud resistance required when in severe environments. In addition, the dual back cover consists of a stainless steel panel back and an outer cover made of shock resistant fine resin embedded with glass fibers.

The bezel is formed of three layers of fine resin with carbon fiber inserts. The top layer is transparent, resulting in a bezel that shows the embedded carbon material. Quad Sensor capabilities use compact sensors that make it possible to pack compass, altitude/barometer, and temperature measurements, along with an accelerometer that keeps track of your step count, into a compact configuration. This provides the outdoor adventurer with the means to keep track of the surrounding environment while on the go.

A special G-SHOCK app, which simplifies configuration of watch settings, also includes a new Mission Function. The app automatically records altitude data measured by the watch and route information acquired by a smartphone's GPS. Manually obtained altitude points can be plotted on your route.
Altitude measurement and the step count are used to perform consumed calorie calculations that take up and down grades into consideration, and to record the results in an activity log.

A watch button operation can be used to record your current location with the app. Then the second hand indicates the bearing to the recorded location, while the digital display shows the distance to the location. These new models also support Mode Switching Customization. You can use the app to enable or disable modes individually so only enabled modes appear. You can even specify the sequence to be used when displaying the modes.

From the MASTER OF G Series MUDMASTER, the watch that is designed and engineered to withstand rough land environments, come carbon resin models that incorporate a new type of structure. The case is made of high-rigidity carbon material to protect against damage and deformation due to impact and other rough treatment, while metal button pipes ensure a tighter seal against the external environment. A filter further protects against the invasion of mud, for the high level of dust and mud resistance required when in severe environments. In addition, the dual back cover consists of a stainless steel panel back and an outer cover made of shock resistant fine resin embedded with glass fibers.

The bezel is formed of three layers of fine resin with carbon fiber inserts. The top layer is transparent, resulting in a bezel that shows the embedded carbon material. Quad Sensor capabilities use compact sensors that make it possible to pack compass, altitude/barometer, and temperature measurements, along with an accelerometer that keeps track of your step count, into a compact configuration. This provides the outdoor adventurer with the means to keep track of the surrounding environment while on the go.

A special G-SHOCK app, which simplifies configuration of watch settings, also includes a new Mission Function. The app automatically records altitude data measured by the watch and route information acquired by a smartphone's GPS. Manually obtained altitude points can be plotted on your route.
Altitude measurement and the step count are used to perform consumed calorie calculations that take up and down grades into consideration, and to record the results in an activity log.

A watch button operation can be used to record your current location with the app. Then the second hand indicates the bearing to the recorded location, while the digital display shows the distance to the location. These new models also support Mode Switching Customization. You can use the app to enable or disable modes individually so only enabled modes appear. You can even specify the sequence to be used when displaying the modes.

Introducing this year's G PRESENTS LOVER'S COLLECTION limited-edition his-and-hers models that were inspired by Greek mythology. Base models are the popular DW-5600 and BGD-560, colored in antique pink. The theme of this year's models is "Love is tough," and this G-SHOCK and BABY-G combination has been designed to express the strong bonds between Cupid and Psyche in never-ending love, despite the many hardships facing them. Pressing the light button causes the silhouette of wings to appear in the backlight.

The left wing is Cupid's wing, while the right wing is an image of Psyche's butterfly wings. The back covers of these models sport a gold ion-plated finish to commemorate G-SHOCK's 35th anniversary, and are stamped with images of an angel. These models come packaged in a black paired model box, which is imprinted with the text G PRESENTS LOVER'S COLLECTION and a Greek mythology design.

* Available only in two matched watch sets.
This set consists of the G-SHOCK and BABY-G.

Devil & Angel
It is said that long ago, at the beginning of time, a powerful angel named Lucifer incurred the wrath of God who banished him and his minions to hell, where Lucifer became the Devil. The angels remaining in heaven came under the leadership of another powerful angel named Michael. Since then, the relationship between angels and devils has been one of good and evil, light and dark, love and hate. The strong attraction between these opposing forces has also made them the symbol of lovers, who resist separation regardless of the forces working to keep them apart.

The G-SHOCK has long been known as the watch that pushes the limits of shock resistance and water resistance. Now these models test new limits for battery life. These models include the distinctive G-SHOCK design and powerful G-SHOCK functions plus a design that enables a 10-year battery life. Functions include e-DATA MEMORY for storing URLs and e-mail addresses, 27-city World Time, multi alarms, and other features that come in handy during work and play.

From G-SHOCK, the watch that delivers the ultimate in modern personal timekeeping, comes a GULFMAN model that packs powerful features and functions into a tough rest-resistant configuration. All external metal parts, including screws, back cover, buckle, and even button shafts are made of titanium alloy for total protection, even in seawater environments. The band is secured to the case by milled titanium alloy screws, while the form of the forged titanium alloy back provides outstanding impact resistance. The band is configured so it does not adhere to the wrist when wet. Functions include Tide Graph for current tide conditions at a glance, Moon Phase Graph for graphic display of moon phases, and Dual Illuminator for simultaneous illumination of the display and its periphery.

Milled Band Screws
Special Titanium Alloy Button Shafts

DUAL ILLUMINATOR
Dual EL panels provide simultaneous illumination of the LCD panel and the dial for better readability when available lighting is dim.

RUST-RESISTANT STRUCTURE
Built specially for seafaring use, Gulfman employs titanium construction for all metal parts that come into contact with air, from the bis, case back and buckle to the button shafts. A titanium bis has also been adopted for the band attachment to provide rust-resistant countermeasures down to the smallest detail.

NEW MUD RESISTANCE + TRIPLE SENSOR
This new MUDMASTER model was created especially for this whose work takes it into areas where piles of rubble, dirt, and debris are present. A special vibration-resistant construction lets them stand up to wear while operating cutters, crushers, drills and other heavy machinery to clear way large obstacles. This is CASIO's first analog watch to come with Mud Resist construction, which helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation. The screw-in force of the screw lock bezel on an internal gasket further increases mud resistance.

The large-case GA-110 analog-digital combination watch takes on a new look with the addition of metal elements that give the faces an industrial feel. The new design uses shiny metal for hour markers and the dial, in addition to the hour and minute hands.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

Introducing a collection of new G-SHOCK models whose 35mm diameter faces and large cases give them a look of power and strength.
Dial rings and raised hour markers create three-dimensional depth that gives the face plenty of character.
The popular G-SHOCK three-dial face design incorporates one analog dial in the center, with digital dials on either side.
These watches are designed and engineered to deliver outstanding shock resistance and water resistance, as well as anti-magnetism.
Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure.
1/1000-second stopwatch, velocity indicator, World Time, 5 alarms and much more provides these models with unmatched function and performance.

This new MUDMAN model is the first one to be equipped with a direction sensor and thermo sensor that help you keep your bearings whenever you adventure into parts unknown. The touch of a button goes directly into the Compass Mode from any other mode. A Moon Phase graph gives you an idea of whether the nighttime hours will be dark or light. A declination function even makes it possible to adjust the watch's magnetic north direction reading so it indicates true north.
All of this plus Tough Solar to keep everything working, and total shock and mud resistance to keep everything well-protected.

Two new bold analog-digital combination models in a selection of two-color styles: red and black or white and black, both in an all-matte finish.

Camouflage Series
From the popular big, bold GA-100 Series comes a new collection of models that feature a camouflage pattern face. Basic black or gray coloring is offset by the metallic camouflage pattern of the face, which is further accented by the silver or gold coloring of the hands and hour markers.

The GD-120 Series sports a new case design. The woodland camouflage pattern of the GD-120CM models make these watches perfectly suited to today's street fashion scene. New printing technology was applied to create the case and band patterns of these models, as well as the camouflage patterns of their faces.

The GD-120 Series sports a new case design. The woodland camouflage pattern of the GD-120CM models make these watches perfectly suited to today's street fashion scene. New printing technology was applied to create the case and band patterns of these models, as well as the camouflage patterns of their faces.

Introducing GULFMASTER, the new G-SHOCK Series that’s designed and engineered with the maritime adventurer in mind.
GULFMASTER includes the first G-SHOCK models to incorporate both Triple Sensor Version 3 and Smart Access in the same watch. In addition to barometric pressure, altitude, bearing, and temperature readings, these new models also feature Tide Graph and Moon Age capabilities to help keep you in close touch with your natural environment. Sudden extreme changes in barometric pressure are alerted using a dial hand, LCD display, and alarm. Double LED lighting illuminates the LCD, and also adds a face light at 6 o’clock to keep information bright and easy to read even in total darkness.
The designs of these watches have been modeled after the look of shipboard instruments to create an attractive marine look. Large buttons are provided for critical light and sensor operations to help make operation easier and more intuitive.
All of this and much more makes all of the models in the GULFMASTER Series the logical choice for the maritime adventurer who desires something extra in performance and overall toughness.

Smart Access
An electronic crown switch and the use of multiple motors combine to enable conflict-free simultaneous operation of multiple functions, and smooth switching between functions.

TOUGH MOVEMENT
A CASIO-original thin analog movement made possible by hybrid mounting protects against damage and enables auto home position correction that helps keep you on time all the time.

TOUGH SOLAR
Tough Solar ensures stable operation even when using power-hungry functions.

WAVE CEPTOR (RADIO CONTROLLED)
Receives time calibration signals and corrects the time automatically.

MULTIBAND 6
MULTIBAND 6 allows reception of time calibration signals from one of six transmitters around the globe : Germany, The United Kingdom, The United States, China, and Japan (two transmitters).

Introducing RANGEMAN, the latest addition to the Master of G series of tough and rugged timepieces that are designed and engineered to stand up to the most grueling conditions imaginable. RANGEMAN is Triple Sensor equipped, which makes it capable of keeping altitude, barometric pressure, temperature, and direction readings at your fingertips. Cylindrical buttons provide outstanding operation and improved resistance to impact. The frequently used sensor button (center right) has a metal cover that protects it against lateral impact and keeps foreign matter out. Pressing the sensor button in any mode takes you directly to a sensor screen. Each sensor mode has its own audible tone, which means you can determine which mode you are entering without even looking at the watch. All of this plus one-touch time recording, one-touch elapsed time measurement, world-renowned G-SHOCK toughness and durability, and much more makes RANGEMAN the perfect choice for rangers, rescue crews, and anyone else whose profession or activities demand unfailing reliability.

Introducing a collection of new G-SHOCK digital models whose big faces and cases give them a look of power and strength. A high-intensity LED makes the digital easier to read, even in the dark. A choice of either dark-on-light or light-on-dark LCD is available, both with a black case and band. Over-sized buttons come with a checkered anti-slip surface to make operations fast and sure. All of this plus high shock resistance and water resistance makes these G-SHOCK models the perfect choice for casual wear just about everywhere.

NEW MUD RESISTANCE + TRIPLE SENSOR
This new MUDMASTER model was created especially for this whose work takes it into areas where piles of rubble, dirt, and debris are present. A special vibration-resistant construction lets them stand up to wear while operating cutters, crushers, drills and other heavy machinery to clear way large obstacles. This is CASIO's first analog watch to come with Mud Resist construction, which helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation. The screw-in force of the screw lock bezel on an internal gasket further increases mud resistance.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes G-STEEL, a watch series with a new "layer guard structure".
Different materials are used for the bezel to create a two-layer structure that adds a new dimension of shock resistant. For models that use stainless steel in the upper part, shock absorbing resin is employed in the lower part. If resin is used in the upper part, fine resin is used in the lower part to cushion against impact from the upper part. This also has made it possible create a wide range of different designs.
The GST-S110 model expresses the hardness and beauty of metal.
A hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents, while double LED face illumination keeps information easy to read at all times.

This model combine the best of digital and analog in tough G-SHOCK designs. Buttons are recessed to protect them from impact, and variations are available in a choice of three sporty bezel colors: silver, red, or blue.

From G-SHOCK, the watch that brought unmatched toughness to personal timekeeping, comes a collection of models that deliver a level of protection. These watches are designed and engineered to become partners of people who like their activities rough and rugged.
Major features include four large bezel screws and protruding surfaces that divide the form of the watch into six sections for a fashionable design. Buttons are among some of the largest available in the G-SHOCK lineup for easy operation.
Low-temperature resistance allows operation even under very cold conditions, while moon and tide graphs provide essential information for marine leisure enthusiasts. A large LCD is divided into sections for that make information easy to locate and read whenever you need it.
This 5-color lineup offers the ultimate in easy operation and easy reading.

A slapshot by a professional hockey player was all it took to send this G-Shock into history and into a goalie’s mitt, literally. If it can handle a slapshot, it can handle your life. We like to refer to it as the quintessential G-Shock.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes G-STEEL, a watch series with a new "layer guard structure".
Different materials are used for the bezel to create a two-layer structure that adds a new dimension of shock resistant. For models that use stainless steel in the upper part, shock absorbing resin is employed in the lower part. If resin is used in the upper part, fine resin is used in the lower part to cushion against impact from the upper part. This also has made it possible create a wide range of different designs.
The GST-S110 model expresses the hardness and beauty of metal.
A hand shift feature temporarily moves hands out of the way with the press of a button for easy reading of digital display contents, while double LED face illumination keeps information easy to read at all times.

Introducing the dust-resistant, dirt-resistant MUDMAN with Dual Illuminator.
MUDMAN is designed and engineered with people like motor sport mechanics in mind. Its Mud Resist construction seals out everything from the oil of workshop to the sand of motorcycle rally. A Dual Illuminator backlight can be configured for 3-second or 5-second afterglow for easy reading in the dark.
Dual 1,000-hour stopwatches allow simultaneous measurement of two times, which means you can use one stopwatch to time a race and the other to determine how much time is being lost in pit stops. The back cover is engraved with the image of a mole, which represents the MUDMAN concept.

Introducing the dust-resistant, dirt-resistant MUDMAN with Dual Illuminator.
MUDMAN is designed and engineered with people like motor sport mechanics in mind. Its Mud Resist construction seals out everything from the oil of workshop to the sand of motorcycle rally. A Dual Illuminator backlight can be configured for 3-second or 5-second afterglow for easy reading in the dark.

Dual 1,000-hour stopwatches allow simultaneous measurement of two times, which means you can use one stopwatch to time a race and the other to determine how much time is being lost in pit stops. The back cover is engraved with the image of a mole, which represents the MUDMAN concept.

DUAL ILLUMINATOR
Dual EL panels provide simultaneous illumination of the LCD panel and the dial for better readability when available lighting is dim.

Twin Sensor
This is the latest new addition to the MASTER OF G MUDMASTER Series. Mud Resist construction helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation.

Twin Sensor
This is the latest new addition to the MASTER OF G MUDMASTER Series. Mud Resist construction helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation.

From G-SHOCK, the watch that brought unmatched toughness to personal timekeeping, comes a collection of models that deliver a level of protection. These watches are designed and engineered to become partners of people who like their activities rough and rugged.
Major features include four large bezel screws and protruding surfaces that divide the form of the watch into six sections for a fashionable design. Buttons are among some of the largest available in the G-SHOCK lineup for easy operation.
Low-temperature resistance allows operation even under very cold conditions, while moon and tide graphs provide essential information for marine leisure enthusiasts. A large LCD is divided into sections for that make information easy to locate and read whenever you need it.

From G-SHOCK, the watch that sets the standard for timekeeping toughness, comes the latest models to feature basic G-SHOCK black that captures the essence of one-tone resin. This model is based on the G-100, which is designed to withstand impact from any direction. A simple matte black finish allows the form of the watch itself to come out, while the buckle and buttons have a black ion plate finish. Everything about this new basic black model captures the very essence of the rough, tough basic G-SHOCK image.

From G-SHOCK, which strives for toughness, comes a Black & Red Series that makes the most of G-SHOCK colors. G-SHOCK brand colors are used as the main case and band colors. The overall base color of the watch is black, for a look of unrefined toughness, with splashes of red for lettering and on other case components. A bi-color molding process is used for the band, which makes it possible to create a band that is black on the outside and red on the inside. The flashes of red from the inside of the band when putting on or taking off the watch is a bold statement of G-SHOCK identity. Base model is the big case GA-110 model that really stand out on the wrist.
The brand colors of this new model capture the very essence of the G-SHOCK spirit of toughness.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes the new GA-700 analog/digital combination model.
Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness. A front button at 6 o'clock adds to the dynamic, leading-edge styling. The three color schemes of these models were carefully selected to reflect the brand concept. Black-and-red, black, and red capture the spirit of toughness these models are designed to represent. All the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function and much more all add up to the best in timekeeping convenience.
A 3D face combining with a distinctively tough design makes the new GA-700 models look dynamic and tough.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes the new GA-700 analog/digital combination model.
Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness. A front button at 6 o'clock adds to the dynamic, leading-edge styling. The three color schemes of these models were carefully selected to reflect the brand concept. Black-and-red, black, and red capture the spirit of toughness these models are designed to represent. All the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function and much more all add up to the best in timekeeping convenience.
A 3D face combining with a distinctively tough design makes the new GA-700 models look dynamic and tough.

Vibration Alert -This new G-SHOCK is designed and engineered for those special dark, secret missions that demand something extra. The timer function is has a large, specially designed easily identifiable dedicated button for quick and sure operation under the toughest of conditions. When the timer reaches the end of its countdown, you can select to be alerted by either a vibration operation or a tone plus LED flash operation. The special shock absorber design of the back of the watch helps to ensure that vibration is felt by the writs. A high luminance LED can be configured to light for one, three, or five seconds, and an Auto Light feature cause the face to illuminate whenever the watch is tilted towards the face for reading.

From G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes new GA-800 three-hand analog-digital combination models. These new designs feature a distinctively G-SHOCK design with a front button at 6 o'clock. The base model is the compact case GA-800, whose thin design provides a better fit to the wrist. The combination format enables all the easy readability of analog timekeeping, which is further enhanced by an independently driven second hand, and a big, multi-dimensional hour markers. These models are available in either black or red, which are both G-SHOCK brand colors. All the practicality of the analog-digital format, Super Illuminator double LED light, a hand shift function, and much more add up to the ultimate in timekeeping convenience.

G-Shock Japan has released the GBX series classic models with complementary black/gold and black/rose gold color schemes. The watches feature classic matte black bezels and bands with gold and rose gold display accents. The rose gold models have reverse LCD displays and the gold models have standard LCD displays. This series pays homage to the classic G-Shock watches of the past while adding a stylish modern touch. The gold and rose gold accents on these models are not overwhelming and make them suitable for professional use on the job.

2018 will mark 35 years since G-SHOCK first revolutionized timekeeping with its innovative toughness back in 1983. To mark the occasion, CASIO is releasing the DW-5750E to bring back the look of a historical favorite under a back-to-original-basics theme. The DW-5700C was originally released in 1987 as the first basic G-SHOCK model with a round design. It was not sold domestically in Japan, but it could be seen on the wrists of famous musicians around the globe, ultimately making the DW-5700C a classic worldwide hit. This model has been reissued a number of times in the past as well to mark special G-SHOCK occasions. The design and other aspects of the original models have been reproduced for this new version. Basic model functions include stopwatch and timer, along with EL backlight and more.

While linked with the G-SHOCK Connected phone app, you can configure settings for a step count log with five exercise intensity levels, calorie calculations, and step targets. The ability to use the app to create timer combinations and send them to the watch, to store stopwatch measurement data, to view data and more all combine to help you plan and record your workouts, making them more effective and enjoyable. Other features include app-based auto time setting correction and other features for more efficient timekeeping, and an Auto Double LED Light to facilitate workouts in areas where lighting is dim. The small cases of these models are great for active training. Back wings on the inside of the bands where they connect to the case, a new band ring shape that prevents sliding, more band holes to allow better tightness adjustment, and a soft urethane band, which maintains its suppleness even after long wear all add up to a more comfortable fit. A mid-size design that's optimal for running and training, Bluetooth®, phone app linking and much more makes the GBA800 the perfect choice for everyday wear and fitness training.

MASTER OF G Series MUDMASTER, the watch that is designed and engineered for wear and use by those whose work takes them into areas scattered with rubble, dirt, and debris, is proud to announce new models that pack solar powered operation into dirt and mud resistant configurations. The button guard cylinder structure of these models seals out mud and dust, enabling use in severe environments. Cylindrical piping protects buttons against impact and improves their operation, and gaskets inside the buttons prevent the entry of fine sand and dust particles. The rugged designs of these watches are in the image of the special purpose vehicles and tools that are used by disaster relief teams. Wide hour and minute hands and large Arabic numeral hour markers provide easier reading under harsh conditions, and the band has a distinctive non-slip texture, rounding out a tough no-nonsense design. These new MUDMASTER models are the perfect choice for anyone who requires tough performance under tough conditions.

MASTER OF G Series MUDMASTER, the watch that is designed and engineered for wear and use by those whose work takes them into areas scattered with rubble, dirt, and debris, is proud to announce new models that pack solar powered operation into dirt and mud resistant configurations. The button guard cylinder structure of these models seals out mud and dust, enabling use in severe environments. Cylindrical piping protects buttons against impact and improves their operation, and gaskets inside the buttons prevent the entry of fine sand and dust particles. The rugged designs of these watches are in the image of the special purpose vehicles and tools that are used by disaster relief teams. Wide hour and minute hands and large Arabic numeral hour markers provide easier reading under harsh conditions, and the band has a distinctive non-slip texture, rounding out a tough no-nonsense design. These new MUDMASTER models are the perfect choice for anyone who requires tough performance under tough conditions.

G-SHOCK is the watch brand that is always finding ways to incorporate world culture icons into exciting new designs, and these new models are themed on the camouflage patterns that are very much a part of today's fashions. The base model is the GA-700, whose main feature is its iconic front button. The band is decorated with an authentic camouflage pattern, and the surfaces of the cases and bands are printed using technology that makes it possible to show more printed surfaces than normal, allowing a total of four colors, in addition to the base resin color. The models of this lineup come in one of three standard colors: navy blue, khaki, and gray. Realistic camouflage patterns add a subdued touch to the GA-700 for a truly modern design.

While linked with the G-SHOCK Connected phone app, you can configure settings for a step count log with five exercise intensity levels, calorie calculations, and step targets. The ability to use the app to create timer combinations and send them to the watch, to store stopwatch measurement data, to view data and more all combine to help you plan and record your workouts, making them more effective and enjoyable. Other features include app-based auto time setting correction and other features for more efficient timekeeping, and an Auto Double LED Light to facilitate workouts in areas where lighting is dim. The small cases of these models are great for active training. Back wings on the inside of the bands where they connect to the case, a new band ring shape that prevents sliding, more band holes to allow better tightness adjustment, and a soft urethane band, which maintains its suppleness even after long wear all add up to a more comfortable fit. A mid-size design that's optimal for running and training, Bluetooth®, phone app linking and much more makes the GBA800 the perfect choice for everyday wear and fitness training.

NEW MUD RESISTANCE + TRIPLE SENSOR
This new MUDMASTER model was created especially for this whose work takes it into areas where piles of rubble, dirt, and debris are present. A special vibration-resistant construction lets them stand up to wear while operating cutters, crushers, drills and other heavy machinery to clear way large obstacles. This is CASIO's first analog watch to come with Mud Resist construction, which helps to ensure that nothing gets into the watch when down and dirty work takes you deep into the dirt and sludge. Multiple gaskets are used on the pipes that guide buttons and shafts, which keeps mud out. These pipes not only act to protect buttons from impact, they also enhance button operation. The screw-in force of the screw lock bezel on an internal gasket further increases mud resistance.

Introducing a collection of G-SHOCK models with face protectors that are so popular for young aficionados of skateboarding and other street sports. Classic designs are freshened up with a choice of five different color variations. These models come with protector for the areas where the band joins the watch, which protect against impact from the back of the watch. High-luminosity LED lighting provides easy reading, even in the dark.